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At the end of March 2025, Sugar baby International Power Hunting (Shell) announced that it would terminate the investment projects of solar and overland wind power stations in Brazil, in order to preserve its subsidiary Prime Energy distributed photovoltaics business, and to further inspire new dynamic investment enterprises.

(Source: WeChat Public “Going Out” Author: Reconsideration Consulting)

Behind this decision, on the one hand, is the recent changes in Brazil’s renewable dynamic market in recent years – excessive power, demand relaxation, monitoring fluctuations and network bottles, making the profit margins of large-scale power projects ambiguous; on the other hand, renewable dynamicsManila escortHow investment companies should review strategic layout and adjust in time the battle does not look like a wandering cat. “The main appearance of the omitted one’s body.

For China’s new overseas enterprises, this change is both a warning and a window to explore new opportunities.

1. Why does Shell end investment?

The withdrawal of Shell’s centralized power station this time was not a temporary intention, but a double effect of strategic contraction and market change.

In terms of strategic adjustment: shrink + turn

Shell as a powerful enterprise, its global strategy in the renewable dynamic field is showing a trend of shrinking, and the strategic style has shifted from “green pioneer” to “realism” :

December 2024: The shell sign announced the reduction of new offshore wind investment, clearly “no longer leading to new project development”, turning to focus on oil and biofuelsSugar baby and other high-return fieldsSugar baby.

March 2025: Shell Energy, the power department, was split into two large blocks, namely Shell Power and Power Buying and Selling (ShSugar babyell Energy), aiming to operate in a precise manner and maintain operation.

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Sugar babyReduced annual capital income to US$2 million in 2028, and used 40%-50% of cash flow to shareholders’ red and stock repurchase.

Official statement: CEO Wael Sawon (Wael) SSugar babyawan) emphasized in the capital market in 2025: “Companies need to balance the dynamic transformation and shareholder return, and to ensure the profitability of investment projects first. ”

Market changes: structural contradictions + policy fluctuations

ABEEólica/ANEEL/IADB Data Statistics, 202Sugar babyIn the past four years, the number of new wind installations in Brazil has dropped by 31.25% year-on-year, and the photovoltaic power limit has dropped by more than 15%. The National Power System (ONS) has reduced the Northeast by itself due to the willingness to cut the bottle heads of the Internet, which may reach 30% of the renewable power transfer.

2. Why doesn’t the Shell completely end investment?

As the attractiveness of centralized power station investment has declined, Brazil is still in South America.The potential market for regenerative dynamic investment is also continuing to attract and retain foreign investment through three generous support:

1. Distributed photovoltaics

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Policy support: New regulations in 2025 allow distributed developmentSugar baby daddyThe electric project is free to transfer and the installation capacity is expected to exceed 40GW.

China Enterprise Advantages: The assembly cost is the lowest in the world, and it can cooperate with local companies to develop rooftop photovoltaics and industrial and commercial projects.

Risk reminder: policy fluctuations, local supervision and compliance requirements, and local corporate integrity.

2. Green

Policy Support: The National Hydrogen Energy Plan (PNH2) targets the world’s most competitive Hydrogen Energy Manufacturing Country, with a focus on the development of the Northeastern wind turbine base.

Risk reminder: policy sustainability, Sugar daddyCash fluctuation impact, approval cycle.

3. Maritime wind

Policy support: The 2025 legislation clearly defines the approval process for marine wind projects, and the planning machine has a potential of more than 700G.

Risk reminder: The investment in the later stage is high, the environmental assessment is strict, and the investment returns are inaccurate.

3. Four suggestions for Chinese enterprises

For Chinese renewable power investors, Brazil has always been a flag market in South America that is not negligent, but most companies clearly lack power markets in South America and Brazil, so they recommend Chinese enterprise investors:

1. Avoid the red sea,Focus on detailed tracks

Preferring to the layout of distributed photovoltaics, humidity and other policy support areas, and carefully evaluate large-scale wind/photovoltaic projects.

2. Cooperate with foreign countries, we will reduce system risks and reduce system risks with Brazilian foreign companies (such as power company CPFPinay escortL Energia and engineering giant Odebrecht) to establish a joint venture with foreign countries in Brazil to reduce policy risks and operation risks.

3.Sugar baby Technically suitable, calculate investment details

Follow design and operational benefits, optimize the weather resistance of photovoltaic components for Brazil’s high temperature and high humidity environment; develop wind models suitable for low-speed areas

4. Policy prediction, do not save money in the later analysis

Pay close attention to Brazil’s major election trends and renewable market trends in 2026, and predict the continuity of dynamic policies; pay attention to preferential policies and supervision requests for foreign investment; make investment analysis and judgment before setting up projects.

Above, the international power giant has adjusted Brazil’s strategy in a row, which has set a warning for the development of Brazil’s renewable dynamic market, but it also provides a differential competition for Chinese enterprises. Facing the complex environment, “precise layout, deep cultivation of foreign countries, technical adaptation, and policy analysis” will become the key to the prevention and control system’s systematic risks and market breakthroughs. Can Chinese companies benefit from the transformation of Latin America’s dynamics, and decide to be positive about risk, analyze risk, and be invited by friends at the last moment. The ability to capture opportunities in the danger and build abilities in challenges.

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